ADVERTISING
Currently, both headphones display advertising tactics in their own way, whether that is through commercials, magazines, or celebrity support. The younger generations act as walking advertisements because they can be seen using both types of headphones. (Bush, 2010). Their products apply to different types of consumers who have specific preferences. Therefore advertisers have picked up on how to attract each individual networks of consumers.(Sanburn, 2013).
[See Below: Example of Modern Beats Ad with Multiple Celebrities]
SOUND QUALITY
Sound quality has even become more specified and fine tuned since the first pair of Beats was released. Just as the era of image and high definition technology took off, audio engineering and technical improvements to the way we hear sound are now becoming more of a focus (Fekadu, 2011).
PRICE
Today premium headphones can range from one hundred to five hundred dollars, while most earbuds are on the more affordable end of the spectrum, ranging from ten to thirty dollars (Fekadu, 2011). Although their pricing ranges differ, both current headphones styles have earned significant profits being the most common choices of the public. Both types sell especially well in the seventeen to thirty-five year-old age demographic, however Beats have become the top selling product (Bush, 2010). Successful brands such as Beats and Skullcandy have now made the headphone market a million dollar industry. According to the retail analyst firm NPD Group, in 2012 the US increased sales by 73 percent in premium headphones. Also, since the release of Beats headphones Dr Dre has earned a reported 110 million. (Sanburn, 2013)
DESIGN
Though designs of headphones have somewhat made a loop in their appearance to seem identical to models in the seventies and eighties, there are far more styles to chose from today (Newman, 2012). They are customizable by size, shape, color, comfort and other sub categories. The technology itself is really what sets high quality headphones apart from even the first pair of Beats. Earbuds have also evolved in design qualities to become more comfortable to the consumers who still prefer them to headphones (Pollicino, 2013).
Currently, both headphones display advertising tactics in their own way, whether that is through commercials, magazines, or celebrity support. The younger generations act as walking advertisements because they can be seen using both types of headphones. (Bush, 2010). Their products apply to different types of consumers who have specific preferences. Therefore advertisers have picked up on how to attract each individual networks of consumers.(Sanburn, 2013).
[See Below: Example of Modern Beats Ad with Multiple Celebrities]
SOUND QUALITY
Sound quality has even become more specified and fine tuned since the first pair of Beats was released. Just as the era of image and high definition technology took off, audio engineering and technical improvements to the way we hear sound are now becoming more of a focus (Fekadu, 2011).
PRICE
Today premium headphones can range from one hundred to five hundred dollars, while most earbuds are on the more affordable end of the spectrum, ranging from ten to thirty dollars (Fekadu, 2011). Although their pricing ranges differ, both current headphones styles have earned significant profits being the most common choices of the public. Both types sell especially well in the seventeen to thirty-five year-old age demographic, however Beats have become the top selling product (Bush, 2010). Successful brands such as Beats and Skullcandy have now made the headphone market a million dollar industry. According to the retail analyst firm NPD Group, in 2012 the US increased sales by 73 percent in premium headphones. Also, since the release of Beats headphones Dr Dre has earned a reported 110 million. (Sanburn, 2013)
DESIGN
Though designs of headphones have somewhat made a loop in their appearance to seem identical to models in the seventies and eighties, there are far more styles to chose from today (Newman, 2012). They are customizable by size, shape, color, comfort and other sub categories. The technology itself is really what sets high quality headphones apart from even the first pair of Beats. Earbuds have also evolved in design qualities to become more comfortable to the consumers who still prefer them to headphones (Pollicino, 2013).